Boost Your Lash Business Ranking in Google for Free - The Easiest Way to DIY Your Lash SEO

 "SEO", "Client Avatar", "Target Audience" 📊💡 - At one point, I swear, I thought my head would explode if just one more person mentioned these terms to me while I was struggling to build my clientele. It felt like everyone had this advice that was supposed to be straightforward, but for me, I just couldn't wrap my head around it. The fear of not being able to attract enough clients, or the right kind of clients, can be overwhelming. You're not alone. Many lash artists find themselves lost, not knowing how to effectively use SEO or define their target audience to grow their business.

Well, I want to give it to you straight. I did the hard work and learned the hard way, so you don't have to. The most important thing to remember for SEO is trust-based ranking. Google needs to believe that your website is credible, and that credibility is impacted by the content on your website. One of the easiest ways to boost your SEO is through your website. You can do this on your own if you have access to make edits and additions to your site. 

Here’s what you’ll do:

1. Create a new page on your site.

   Choose the service in your menu that you want to promote first. You are going to make this page all about that one service! Explain what the service is, who it’s best for, and the results that the client can expect from it. Make sure you write in a way that’s professional and grammatically correct, but also shows a bit of your personality - no one wants to book an appointment with a robot!

2. Include lots of keywords and mention your location.

   If you’re near San Diego, like me, you’d want to write a sentence that includes “best lash extension training in San Diego” and the sentence could be something like, “We offer the best lash extension training in San Diego, CA.” or “Our lash training in San Diego is the best and comes with a full lash extension kit for use on up to 50 models, and access to career-building consulting afterward.) You want to make sure that when people are searching for a service, Google thinks you’re the best website to put up for them because you have so much detail about the service and location on the page.

3. Add content. You can add photos and/or videos. If you don’t have any photos of the specific service, you can add photos of the treatment room, or get creative and add a stock photo of a local landmark. I’m near the beach, so I added a photo of a local popular sign that will resonate with people in my community.

4. Add a CTA button. If you want to book more of this service, add a “Book Now” button that links directly to book the service, don’t link the booking page with all of your services. You want the reader to have to use as few clicks and steps as possible to get to the point of showing up for the service. The fewer steps, the better the customer experience. The better the experience, the more likely they will return again. This is the first and easiest step you can take to start increasing your lash business's online ranking. 

If you want to learn more, I’ll tell you EXACTLY what you need to do to make sure that your SEO is attracting the type of clients you want. Check out the Refined Artistry in-person lash training that's way more than just training. It includes access to a private group where you’ll get guidance like this but also have the opportunity to ask questions that are specific to growing your lash business. This combination of hands-on training and consulting is the key to unlocking your potential in the lash industry.

Imagine being a successful lash artist with a thriving business, attracting the perfect clients who appreciate your artistry and professionalism. With Refined Artistry training and consulting, you'll have a strong foundation to build upon, ensuring your success in the competitive beauty industry. Without proper guidance, you might find yourself stuck in the cycle of trial and error, missing out on valuable opportunities to grow your business. Other lash extension trainings might offer vague advice without any real actionable steps. 

Here are your next steps:

Schedule a Call: Start by scheduling a call with me, Reagan Ashley, to discuss how I can help you jumpstart your lash career.

Sign Up for the Training: Choose a date for your 2-day training and sign up through our secure site. Payment plans are available to make it easier for you.

Get Online Lash Business Mentorship: After completing your training, you'll have continued support from me and lifetime access to our private educational Facebook group, where I share more tips, tricks, and help. 

Need lash business consulting only? Schedule a call with me. 

Don't let the opportunity to transform your lash business pass you by. If you're ready to take the first step towards a successful lash career with a solid client base, schedule a call with me today or sign up for the Refined Artistry in-person Beginner’s Lash Extension training located in San Diego, CA .

Let's make your dream beauty career a reality together.